About Alex

Hey, I'm Alex.

I'm on a mission to help people be seen — genuinely seen for who they are in any given moment — and to help them realize that they are enough, just as they are.

I'm working to change the way leaders work with people: teaching them the spectrums of human performance, and how to adapt their leadership to help their people succeed. I combine an engineer's systems thinking with advanced training in integrative psychology and behavioral analysis — and I build the software that puts it to work.

Alex Aanderud

Alex Aanderud (ON-DER-RUDE)

World-Renowned Leadership, Communication & Human Behavior Expert

"Reality isn't fact. Reality isn't real. Reality is what you make it. Make it a great day!"

Creator of the VitalSpark assessment & AI Integrative Coach · Former Boeing / US Military flight-test engineer
The philosophy

There's no such thing as a "bad" profile.

For years, psychometric assessments have been used to classify people and put them in a box — sorting the "good" profiles from the "bad," locking people into one category or another. I believe that's backwards.

Given the right environment and leadership, any personality has the potential to be successful. Our personality isn't fixed or locked in. Our experiences shape who we are, what we value, and how we show up. Every day gives us new opportunities to learn, change, evolve, and grow — and our personality shifts as we grow and as we change environments.

The most successful leaders learn not to categorize people, but to see people where they are — in each moment — and adapt their leadership to what that person needs and values to maximize their potential.

Bio for media

The short version.

Alex Aanderud — world-renowned leadership, communication and human behavior expert — has been brought in by some of the top coaching companies, organizations, and teams around the world to train their people on new and innovative perspectives of human performance, leadership, and communication.

Alex combines his background as an engineer supporting experimental flight test for Boeing and the US Military with advanced certifications in integrative psychology and behavioral analysis — applying systems thinking and analytics to the human capital of organizations. Using psychometric assessments to improve team dynamics, retention, integrative leadership, and profitability, Alex has helped teams and organizations create massive growth, increased retention, productivity, and engagement.

His mission: to create a world where leaders promote authenticity by adapting their communication and leadership to the needs of their people — cultivating the highest potential for success.

Certifications & credentials

Engineer. Behaviorist. Trainer.

A rare combination of technical rigor and deep human-behavior expertise.

Certified Trainer — Neuro-Linguistic Programming (NLP)Master Practitioner Level
Certified Trainer — Mental & Emotional Release®Master Practitioner Level
Certified Trainer — Clinical HypnotherapyMaster Practitioner Level
Certified Integrative NLP CoachBehavioral coaching & change work
Founding Member — ACMPAssociation for Change Management Professionals
Professional Member — National Speakers AssociationNSA
Member — John C. Maxwell TeamLeadership development
Credentialed Family & Trauma Support Specialist+ Certified Weight Management Specialist
Former Engineer — Boeing & US MilitaryExperimental flight test support
B.A. Liberal StudiesEmphasis: Engineering & Organizational Psychology
A.S. Aerospace Engineering · A.A. General StudiesEmphasis: music theory & performance
Lean · Six Sigma · Value-Stream MappingCertified Lean Practitioner & workshop leader · FAA/Military audit focal
Media & press

Booking Alex for an interview?

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Sample interview questions

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Let's create something great together.

Keynotes, team transformations, or the systems to scale — I'd love to hear what you're working on.