Leadership · Communication · Human Behavior

Helping leaders see people — and build systems that grow.

I teach leaders and teams the spectrums of human performance — how to adapt their communication to what each person needs — then build the software that turns that growth into a repeatable system.

20+
Years across engineering, behavior & leadership
1000s
Leaders & agents trained worldwide
4
Platforms designed & built in-house
Alex Aanderud

Alex Aanderud

Leadership, Communication & Human Behavior Expert

"There is no such thing as a 'bad' profile. Given the right environment and leadership, any personality has the potential to be successful."

Adaptive Leadership Team Training Keynote Speaking AI & Automation App Development
Creator of the VitalSpark assessment & AI Integrative Coach
TRUSTED BY TEAMS & LEADERS AT
Boeing Intel Wells Fargo Chase TED
What I do

An expert who trains your people — and builds your tools.

Most consultants stop at the workshop. I combine an engineer's systems thinking with deep behavioral expertise, then build the software that keeps the growth running long after the training ends.

Leadership, Communication & Human Behavior

Keynotes, team trainings, and workshops that teach leaders to read the spectrums of human performance and adapt — improving communication, sales, retention, and results in any economy. Includes VitalSpark for recruiting & leadership development.

Explore speaking & training →

Software, AI & App Development

The systems side: Personal Touch CRM and Ember RMS for relationship-driven businesses, plus custom AI apps and automation workflows — designed, built, and owned by you.

See what I build →
The stack

Three platforms, built for relationships.

Everything I build serves the same belief: your business runs on relationships, and your systems should too.

Personal Touch CRM

A relationship-first CRM on infrastructure you own. Automated follow-ups, referrals, and reviews — live in 48 hours.

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Ember RMS

A Relationship Management System built for referral networks. Honor Scores, loop closure, and outreach in your voice.

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AI & App Development

Custom AI apps, agents, and automation workflows — engineered end-to-end for your business.

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What people are saying

Trusted by top teams and coaches.

★★★★★

"I've been in real estate for forty years. I used to teach personality profiles for a living. Alex described mine in a way I've never heard anyone describe it before. Whatever he's doing, it's different. Get this man in your life."

MA
MARCUS - Austin, TXReal estate broker · 40 years in the business
★★★★★

"Alex spent two days with my team and I finally understood why we were losing agents faster than we could recruit them. Six months later retention is up, the conversations inside my office are cleaner, and I stopped guessing what each person needs from me. If you run a team and you're not doing this work, you're leaving people on the table."

BR
BRIAN - Newark, NJTeam leader · East Coast brokerage
★★★★★

"I've sat with hall of famers, championship coaches, and combat veterans. Alex reads people at a level I've only seen a handful of times in my life. What he taught me in one afternoon changed how I coach my clients and how I show up for my own family."

DA
DANIEL - Nashville, TNExecutive coach · former pro athlete
Start the conversation

Bring Alex to your team, stage, or business.

Whether you need a keynote, a team transformation, or the systems to scale relationships — let's map what's possible.